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Social Media Marketing

Learn how to build a profitable social account, increase engagement, and improve brand awareness in our online Social Media Marketing course.

(SOCIAL-MEDIA.AA1) / ISBN : 978-1-64459-472-8
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About This Course

Our social media marketing course opens with an overview of the digital marketing landscape, giving a rundown of online platforms, their evolution, and usability. Starting with the basics of a social media marketing strategy, it discusses the importance of defining demographics to find opportunities for marketing your products/services to the target market. Gradually, it progresses through practical implementation of the SMM plan, such as setting up a content calendar, creating visual & video content, measuring analytics, and integrating automation in the pipeline.  Simply put, our social media marketing class prepares you to build your first business account.

Skills You’ll Get

  • Understand the features and functionalities of social media management platforms
  • Define ICPs and build a buyer persona for targeted social media campaigns
  • Conduct a competitive analysis to identify gaps and opportunities 
  • Create high-quality static, visual, and video content 
  • Increase engagement through influencer marketing, paid ad campaigns, and more
  • Use free and paid analytics tools to measure performance and improve your SMM plan
  • Find and use relevant hashtags to reach a bigger audience
  • Implement automation to increase efficiency
Download Course Outline

1

Introduction

  • Why Social Media Marketing is So Popular?
  • What's in the Course?
  • Who Should Read This Course?
2

Understanding Social Media Marketing

  • Evolution of Social Media
  • What is Social Media Marketing?
  • Importance of Social Media in Marketing
  • Client Brief
  • Summary
3

Social Media Platforms

  • Overview of Popular Social Media Platforms
  • Choosing the Right Platforms for Your Business
  • Platform Demographics and Usage Patterns
  • Summary
4

Developing a Social Media Strategy

  • Setting Goals and Objectives
  • Identifying the Target Market
  • Creating a Content Strategy
  • Summary
5

Planning Social Media Campaign

  • Building a Content Calendar
  • Scheduling and Automation
  • Budgeting for Social Media Marketing
  • Summary
6

Content Creation Strategies

  • Content Creation
  • Visual Content: Images and Infographics
  • Video Content: From Short Clips to Live Streaming
  • Summary
7

Measuring Success with Analytics

  • Introduction to Analytics Tools and Services
  • Key Performance Indicators
  • Analyzing and Interpreting Social Media Data
  • Summary
8

Marketing Techniques

  • Organic Reach and Engagement
  • Paid Advertising on Social Media
  • Influencer Marketing Strategies
  • Summary
9

Emerging Technologies in Social Media Marketing

  • Augmented Reality and Social Media
  • Virtual Reality and Its Potential
  • Artificial Intelligence in Marketing
  • Summary

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There are various ways to learn it: 

  • Take online social media marketing training courses
  • Gain credentials from platforms like Facebook Blueprint, Google Digital Garage, etc. 
  • Read recent industry updates and trends on websites like Buffer, Search Engine Journal, HubSpot, etc. 
  • Start managing your own or a friend’s social media accounts for hands-on experience

The following subjects are included in this course on social media marketing:

  • Social media platforms and their algorithms 
  • Content creation and strategy
  • Social media advertising
  • Influencer marketing
  • Social media analytics
  • Automation

Yes, you will learn how to set up paid ad campaigns on social media in this course.

This course will give you the foundational knowledge to secure an entry-level position in a company.

The salary package of a social media manager depends on factors such as your experience, location, business size, and services. Also, common pricing models include hourly rates, project-based pricing, and monthly retainers.

The top 3 social media platforms for running digital marketing campaigns are:

  • Facebook
  • Instagram
  • TikTok

No formal qualifications are required to enroll in our best social media marketing course. But we recommend you to develop a strong understanding of digital marketing principles, creativity, and excellent communication skills.

There are many platforms offering social media marketing courses. However, uCertify provides courses in social media marketing for both beginners and advanced specialists. If you are interested in an interactive learning experience, join our community today!

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