CIW

CIW Social Media Strategist v2.1

(1D0-723v3.AC3)
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Skills You’ll Get

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1

Introduction to Social Media

  • Social Media Marketing
  • What is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
  • Lesson Summary
  • Optional Labs
2

Using Social Media in Business

  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business
  • Boosting Brand Recognition
  • Social Media Consumers
  • Advantages of Social Media in Business
  • Lesson Summary
  • Optional Labs
3

Developing a Social Media Strategy

  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments
  • Social Media Strategic Plan Incorporating the Business Marketing Plan and Goals
  • Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
  • Services Marketing Mix: The 7 Ps of Marketing
  • Lesson Summary
  • Optional Labs
4

Creating a Social Media Campaign

  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management
  • Personal Standards
  • Work-Based Learning Experience
  • Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
  • Time Management
  • Lesson Summary
  • Optional Labs
5

Social Media Platforms

  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • X
  • LinkedIn
  • Instagram
  • Pinterest
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Algorithm Changes
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
  • Lesson Summary
  • Optional Labs
6

Presentations and Business Blogs

  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies
  • Business Blogs
  • Lesson Summary
  • Optional Labs
7

Risks, Reputation, and Crisis Response

  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • How Copyright Works with Social Media
  • Accessibility Compliance
  • Netiquette and Cultural References
  • Legal vs. Ethical Issues
  • Security Standards
  • Ethical Reasoning and Judgment
  • Reputation Management
  • Lesson Summary
  • Optional Labs
8

Social Media Advertising

  • Social Media Advertising
  • Advertising on Social Media Apps
  • Advertising on Google Platforms
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
  • Lesson Summary
  • Optional Labs
9

Social Media Metrics and Analytics

  • Social Media and Big Data
  • Social Media Mining
  • Social Media ROI and Metrics
  • Tools for Tracking Metrics
  • Lesson Summary
  • Optional Labs
10

Reports and Optimization

  • Social Media Reports
  • Social Media Optimization (SMO)
  • Lesson Summary
  • Optional Labs

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